Find out in just 15 minutes with a free Web Copy Speed Date.
I’m not trying to be one of those tough-love marketing chads, but it’s true.
Really, each page of your website should have one main goal. One main offer.
Your copy should focus on the biggest problem your offer solves (ie. the biggest outcome). Done right, this will increase the perceived value of your product or service.
I’m Nick Petrou, a copywriter from Perth, Western Australia.
The first thing I noticed was just how much of a good bloke he was. We quickly realised Nick could bring so much value to our website. We ended up getting him to do three pages for us, and the process was just so smooth and so detailed that three pages became five. The value he's added has been incredible. I recommend him to everyone I speak to.
You will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge on and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translates to the team environment.
Wow! Nick has just completed the copy and layout of my LinkedIn profile and what a marvelous job he has done! It is looking so much cleaner and professional than it was originally. He is absolutely passionate and creative about his work. I cannot thank him enough for what he has done.
Nick has been really fun to work with and has gone above and beyond what was expected. He was always ready to help with whatever issues I had. It was a big project with lots of components but what could have been a nightmare, he made smooth sailing thanks largely to his communication style.
It wasn't until I had my brainstorming session with Nick that I realise how many potential clients I was missing out on because my copy really just wasn't doing what it was supposed to do, and that's convert potential clients into paying clients. I couldn't recommend Nick enough for anyone wanting to take their business to the next level.
I've had the pleasure of working with Nick for a number of years now on multiple projects. He is efficient, dedicated, and extremely creative. I cannot recommend Nick more for all writing works you may have!
Nick proofread and edited an e-book for me. I was so happy with the extra clarity and impact he brought to my text. There were a couple of major edits that I made after his initial look at it and it made it significantly better. Every single change that he suggested to the text during the proofread was on point and made the writing better!
Nick is a superstar copywriter and thinker. Nick has delivered exceptional value through clarity of messaging, ease of copy to read and engagement with our audience. We at Cognito have collaborated with Nick on government tenders, business proposals, advertising and workshop materials. His communication makes the complex easy.
Working with someone for the first time can always be a bit bum-squeaky, but I neededn't have worried. Nick took the briefs I gave him and delivered top-drawer first drafts in super-quick time. His copy is entertaining, clear, easy to read and full of useful ideas/information that clearly puts the reader's needs first. Thanks for being so on point, Nick!
Nick always manages to deliver content that is both creative and effective. He is very easy to work with and reliable, making the entire process seamless and stress-free. Thank you, Nick, for making my life a whole lot easier and lighting me up with your work! You truly are a gem in the world of copywriting.
If you're looking for a copywriter who is insightful, punchy and committed to getting your message across Nick Petrou wins hands down. His creative genius style is absolutely brilliant! Also he's super fun to bounce your ideas around with. Thanks Nick for helping me with my Linkedin profiling and website copy. So appreciated 🙏
You’re probably not ready to talk about un-shitting your entire website. So let’s get started with a Web Copy Speed Date instead.
I’ll give you my first impressions of your web copy in a 15-minute Loom video within the next 7 days.
I’ll focus on how well you’re positioning your offer, but I’ll also give you as many quick fixes as I possibly can.
Increase the perceived value of your product or service with minimal effort — and without spending a cent.
I’ll tailor my quote so it fits you like a glove. But to give you a bit of an idea of how much my copywriting costs, I’ve written single-page sites for $1100, three-page sites for $2200, and five-page sites for $3300.
While I focus on website copy, I’ve also written video scripts, blog posts, email sequences, proposals, technical documents, and a whole lot more — and I’m open to anything. Just tell me what you need help with. I’m in your corner.