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No one cares about what you do

I’m not trying to be one of those tough-love marketing chads, but it’s true.

When someone visits your website they want to know:

  • What’s in it for them
  • That you truly understand their problems
  • That you can solve their problems
If your web copy isn’t communicating that, it’s bottlenecking your business.

It’s all about your offer

Really, each page of your website should have one main goal. One main offer.

Great copy sharpens your offer

Your copy should focus on the biggest problem your offer solves (ie. the biggest outcome). Done right, this will increase the perceived value of your product or service.

Great offer + traffic + great copy = sales

If your offer’s solid and you’re getting decent traffic, there’s a good chance you’ll win more business.

Easy right? Look, it can be. But you probably don’t have the time to do it yourself.
Or let’s be honest, maybe you just can’t be fucked.

That’s where I come in

I’m Nick Petrou, a copywriter from Perth, Western Australia.

I'll un-shit your website copy so it:

  • Communicates the value of your offer
  • Builds trust with your ideal customer
  • Unlocks more sales and leads

Where’s the proof?

Video testimonials

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Testimonial from Palettide
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Testimonial from Perth IT Care
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Testimonial from hellotimking

Written testimonials

The first thing I noticed was just how much of a good bloke he was. We quickly realised Nick could bring so much value to our website. We ended up getting him to do three pages for us, and the process was just so smooth and so detailed that three pages became five. The value he's added has been incredible. I recommend him to everyone I speak to.

Adrian Ioppolo
Perth IT Care
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You will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge on and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translates to the team environment.

Cameron Hay
Frontier Integrated Media
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Wow! Nick has just completed the copy and layout of my LinkedIn profile and what a marvelous job he has done! It is looking so much cleaner and professional than it was originally. He is absolutely passionate and creative about his work. I cannot thank him enough for what he has done.

Anne Venaille
Through Customers Eyes
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Nick has been really fun to work with and has gone above and beyond what was expected. He was always ready to help with whatever issues I had. It was a big project with lots of components but what could have been a nightmare, he made smooth sailing thanks largely to his communication style.

Sari Young
Sari’s Natural Medicine
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It wasn't until I had my brainstorming session with Nick that I realise how many potential clients I was missing out on because my copy really just wasn't doing what it was supposed to do, and that's convert potential clients into paying clients. I couldn't recommend Nick enough for anyone wanting to take their business to the next level.

Christian Huggins
Health Coach Christian
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I've had the pleasure of working with Nick for a number of years now on multiple projects. He is efficient, dedicated, and extremely creative. I cannot recommend Nick more for all writing works you may have!

Chad Gerber
Chad Gerber Photography
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Nick proofread and edited an e-book for me. I was so happy with the extra clarity and impact he brought to my text. There were a couple of major edits that I made after his initial look at it and it made it significantly better. Every single change that he suggested to the text during the proofread was on point and made the writing better!

Nic Hind
Lean Method
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Nick is a superstar copywriter and thinker. Nick has delivered exceptional value through clarity of messaging, ease of copy to read and engagement with our audience. We at Cognito have collaborated with Nick on government tenders, business proposals, advertising and workshop materials. His communication makes the complex easy.

Brad Raynor
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Working with someone for the first time can always be a bit bum-squeaky, but I neededn't have worried. Nick took the briefs I gave him and delivered top-drawer first drafts in super-quick time. His copy is entertaining, clear, easy to read and full of useful ideas/information that clearly puts the reader's needs first. Thanks for being so on point, Nick!

Rose Crompton
Rose Crompton Copywriter
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Nick always manages to deliver content that is both creative and effective. He is very easy to work with and reliable, making the entire process seamless and stress-free. Thank you, Nick, for making my life a whole lot easier and lighting me up with your work! You truly are a gem in the world of copywriting.

Jasmine Hambley
Aligned Agency
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If you're looking for a copywriter who is insightful, punchy and committed to getting your message across Nick Petrou wins hands down. His creative genius style is absolutely brilliant! Also he's super fun to bounce your ideas around with. Thanks Nick for helping me with my Linkedin profiling and website copy. So appreciated 🙏

Sonya Kay
Serenity in 20
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A few past projects

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I wrote 5 web pages for Perth IT Care, who specialise in hacked website repair and just great dudes in general.

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Through Aligned Agency, I wrote 23 web pages for Peddle, a rickshaw tour company that does bar tours, scavenger hunts, and other fun stuff.

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Through Palettide, I wrote a one-page site for Halcyon Insurance Partners. I reckon the design and copy came together beautifully.

So, what now?

You’re probably not ready to talk about un-shitting your entire website. So let’s get started with a Web Copy Speed Date instead.

A thumbnail image of Nick giving a website's copy  a speed date
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First impressions

I’ll give you my first impressions of your web copy in a 15-minute Loom video within the next 7 days.

Quick fixes

I’ll focus on how well you’re positioning your offer, but I’ll also give you as many quick fixes as I possibly can.

100% free

Increase the perceived value of your product or service with minimal effort — and without spending a cent.

Get your Web Copy Speed Date

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Wanna chat about a project instead? Please book a 30-minute chat or email me:
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Get your Web Copy Speed Date

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Wanna chat about a project instead? Please book a 30-minute chat or email me:

Frequently asked questions

How much do your copywriting services cost?

I’ll tailor my quote so it fits you like a glove. But to give you a bit of an idea of how much my copywriting costs, I’ve written single-page sites for $1100, three-page sites for $2200, and five-page sites for $3300.

Do you only write website copy?

While I focus on website copy, I’ve also written video scripts, blog posts, email sequences, proposals, technical documents, and a whole lot more — and I’m open to anything. Just tell me what you need help with. I’m in your corner.